Marrying Web Analytics & User Experience
While organizations have come to value both better web design and better performance measurement, investing in both User Experience (UX) and Web Analytics (WA) respectively, chances are they’ve done little to combine these practices. Learn how intelligently marrying UX and WA can lead to web sites that are better designed, better analyzed, and, ultimately, better performing. Lou Rosenfeld will explore how these two practices differ, and explain why and how they can be unified around a shared research agenda.